During my tenure at Limkokwing University as an intern I was able to establish the need for a broad strategy on stake holder engagement. Our unit which handles sports, clubs and societies activites was a hive of activities for students who are among our chief stakeholders. Engaging these students was crucial to our mandate as they form the core of our daily business. we did not directly deal with the media but I think there is a need for us to improve our relations not just rely on the Univerisyt PR department.
Meetings and conferences are tools of which we can engage these stakeholders. There are many issues that I felt needed views from different perspectives. So if we engage all these people that will be our chance to actually hear what other stakeholders will have to say.
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